DIGITAL MARKETING PACKAGES and PRICING
If you are looking for an outsourced full stack digital marketing TEAM and not just a “work for hire” service then our integrated marketing packages are right for you.
Our integrated online marketing campaigns include a full 360-degree digital marketing strategy developed to meet your over business KPIs and revenue growth goals and these services includes:
- Search engine optimization
- Social media marketing
- Email marketing
- Content creation and marketing
- Copywriting
- Editors
- Creative designers
- UI / UX designers
- Lead nurturing campaigns
- Webinar setup and marketing
- Paid search advertising
- Paid social advertising
- Ge0-fence advertising
- Programmatic advertising
- Conversion rate optimization
- Setup marketing automation
- Landing page development
- Data analysis
- Web and app development
- Website upgrades
- Website maintenance
- CMOs and senior strategists
- Project management
Assembling an in-house team would require hiring individuals for each of these roles…aka… Seven figure new salaries and benefits packages you will need to finance. Save the cost and work with a vetted team to guide and consult your business growth.
WSET Co offers four standard digital marketing packages — Starter ($2,880), Basic ($4,880), Growth
($9,880) and Enterprise ($19,880) — that can be customized based on your ROI needs and goals.
We utilize a point pricing model to assure our clients get the full value of every investment, regardless of how much time it takes to deliver. Points, which represent a fixed unit of value, are applied at the account level and allocated monthly based on your monthly marketing playbook and deliverables. Every point has a purpose.
STARTER
BASIC
GROWTH
ENTERPRISE
Our digital marketing packages are geared toward producing results—increased website traffic, targeted reach, leads, conversions, retention and sales. Choose from a standard package detailed below, or work with our digital marketing consultants and strategists to build a custom edition based on your unique needs and budgets. Packages include a monthly allotment of points.
STARTER
STARTER Digital Package
$2,880/Month
An entry-level digital marketing package designed for start-ups interested in growth and foundation consulting, marketing plan development, campaign planning, analytics and KPI dashboard development, strategy-building and priority projects.
The starter package includes: 20 digital marketing points per month, work with our top strategists, analysts and strategists.
- 20 campaign points per month
- Strategy building
- Marketing and sales consulting
- Campaign planning
- Marketing audits
- Specific channel marketing
- Data analytics
BASIC
BASIC Digital Package
$4,880/Month
The basic digital marketing package designed for established small businesses interested in primarily seeking top-of-the-funnel (TOFU) execution and support building website traffic, subscribers and reach.
The basic package includes: 35 digital marketing points per month, a monthly traffic digital marketing PlayBook and campaign performance scorecard, dedicated WSET Co account team, and an online campaign management center.
- 35 campaign points per month
- Growth marketing plan development
- MoM "top of the funnel" marketing playbook plan
- Marketing execution and optimization
- 2-3 marketing tactics per month
- Bi-weekly review sessions
- Dedicated account manager
- 3-4 Specialists working on your account
- Monthly Google Analytics report
GROWTH
GROWTH Digital Package
$9,880/Month
The Growth package is designed for small-to-medium sized companies in need of an outsourced digital marketing team to drive growth. It’s also an ideal package to drive additional top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) traffic and improved conversions.
The growth package includes 74 campaigns points per month, a monthly traffic digital marketing PlayBook and campaign performance scorecard, dedicated WSET Co account team, and an online campaign management center.
- 74 marketing campaign points per month
- Growth marketing plan development
- TOFU & MOFU marketing playbook plan
- Marketing execution and optimization
- Various marketing tactics per month
- Weekly review sessions
- Weekly activity + KPI reports
- Google data studio dashboard setup
- Dedicated account manager
- 4 to 6 Specialists working on your account
- Monthly Google Analytics report
ENTERPRISE
ENTERPRISE Digital Package
$19,880/Month
The Enterprise Edition is ideal for businesses seeking aggressive digital marketing and advertising campaigns with fully integrated activities across the top, middle, and bottom of the funnel — In addition to running growth hacking campaigns for immediate KPI growth.
Ideal for brands who need an omnichannel campaign from search marketing, social marketing, paid advertising, campaign development, creative, content marketing, analytics, email marketing, community development and others.
The enterprise package includes 154 digital marketing service points per month, month-to-month integrated marketing plan and campaign performance scorecard, a dedicated WSET Co account team, and an online campaign management center.
With the Enterprise Edition, we also include add-on features at no extra cost, such as media monitoring alerts, heat map & video UI / UX tracking on your website, online reputation monitoring, advanced analytics & analysis and vanity call tracking system.
- 154 marketing campaign points per month
- Growth marketing plan development
- TOFU to BOFU marketing playbook plan
- Marketing execution and optimization
- Various marketing tactics per month
- Weekly review sessions
- Weekly activity + KPI reports
- Google data studio dashboard setup
- Media monitoring
- Website heat map and video tracking
- Call analytics tracking system
- Conversion rate optimization (CRO)
- Access to our data analysts for multiple reports
- Monthly Google analytics report
- Quarterly performance presentation
- Dedicated account manager
- 6 to 8 Specialists working on your account
Campaign Points Explained
Our online marketing packages include the allotted points needed for tactical campaign development, deliverables, and execution. Campaign points, which represent a fixed unit of time based on the deliverables, are applied at the project level and allocated monthly based on our strategy & tactics. Every point mentioned above has a deliverable.
It does not lend toward checking emails, weekly or monthly web meetings or travel time.
Digital Marketing Packages & Pricing FAQ's
What is the advantages of the point pricing rather than hourly?
Regardless of how long it actually takes to create deliverables and perform services, point values remain consistent. Also, you know at all times the points available for the month, and how additional projects work into that month’s allocated amount. For instance, currently a lead nurturing campaign based on service hours is estimated, then charged based on the time that goes into it—whereas on the point-based model, it has a fixed value per each email, strategy, workflow, etc., involved in the campaign.
Points represent the true value of a particular deliverable or service—not the amount of time it takes our staff to deliver.
Will you support more than one site?
What do I get on the weekly activity and KPI reports?
Can I switch from one package to another?
Do I get a dedicate account executive?
In addition, as the needs of the client dictate, we bolster our team by turning to a small number of carefully selected partners who provide services and expertise complementary to ours. We choose our partners carefully and work with them consistently to ensure a seamless experience for our clients.
What is a point?
A point is calculated based on current efficiencies and deliverables. The goal is to make sure the agency is delivering at least as much value as the current ‘hourly” efficiency rates.
What is a monthly playbook plan?
Are client calls and emails part of the campaign points?
Do I need to sign up for a long term contract?
What is your access and reporting look like?
Rather than implementing basic email, we utilize a more robust campaign management center via Basecamp which centralizes all requests, conversations, approvals, tasks, activities and responsible parties. Client can access Basecamp 24/7.